SEO is now a critical part of any online effort, whether you’re building a website, launching a blog, or mobilizing your website. What is SEO? SEO simply stands for Search Engine Optimization. It’s the process of getting a site to rank high in search engines like Google, Bing, and Yahoo. Here are 3 reasons SEO on your website is Important for your business:
1. SEO IMPROVES THE USER EXPERIENCE.
All of these benefits – an organized internet, competition, a unified vision, an equal playing field, a deeper understanding of users, consistent strategies, and better content – improve the web experience for our users. Embracing good SEO is embracing good user experience. SEO optimization will lead to a deeper understanding of site visitors, new marketing strategies, and overall better content
2. SEO ENCOURAGES CONSISTENT + INTEGRATED MARKETING STRATEGIES
For SEO to work, it must be implemented consistently and throughout each layer of a website. Metadata, titles, headers, copy, and even related Tweets and blog posts must contain the right keywords and content. And consistent, integrated keywords and content require a consistent, integrated message.
3. SEO LEADS TO BETTER SITE NAVIGATION
Problems with navigation and internal linking adversely affect SEO and lead to reduced site traffic. On the flip side, a logical structure – one that includes important links on the top-level navigation bars, niche areas farther down in the menu, and important content no more than three clicks away – gives benefits such as enhancing usability, decreasing bounce rate, helping search spiders index your pages.
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