Many small business fail when it comes to making their website customer friendly. With these 5 simple changes you can expect your website to establish trust and start generating more business.
1.) A design and style that’s friendly to online visitors
- Break things down into short paragraphs, with headers if necessary
- Use bullet points
- Highlight important words or phrases.
2.) A mobile-friendly version of your website
More and more people are using smartphones to search online. Browsing on the small screen of a mobile phone or tablet is a very different experience to that of desktop browsing, so it is important to adapt your website for mobile visitors.
3.) A clear description of who you are and what you do
Let people know this is the right website that they have been searching for. A clear description will attract the visitor’s attention immediately within 2-3 seconds, and encourage them to stay on your website longer.
4.) Customer testimonials
Honest words from others help make your products or services more tangible to customers who are visiting you online. People love to hear reviews from real people. They help people find out other things you haven’t said on your website.
5.) Easy to find contact info
The best place for the contact information is the top left or top right corner of the home page, It is also a good to include contact information in every page of the website in the footer or side bar or even in top right corner, which helps the visitors to find it more easily.